The blog
Notes from the
outbound desk.
Straight talk on B2B marketing, outreach and what a qualified sales call should actually cost. Nothing we would not say on a call.
Outreach
Why cold email books more calls than ads (and how to build a winning system)
Ads shout at a crowd and hope the right person listens. Cold email talks to one decision maker at a time. Here is why a smart email beats flashy ads for B2B calls.
Read the article Qualified leads3 simple ways to tell if a B2B lead will actually buy (and how to find them)
Need, authority, budget and a deadline. Check these three boxes before you ever get on the phone, and stop wasting calls on people who cannot buy.
Read the article PricingPay per lead vs. retainer: what you are really buying
Two agencies quote you the same month. One wants a retainer. One wants to be paid when the call shows up. Here is how to tell which one is carrying the risk.
Read the article